Kettle Freaks Rib Rub & Chicken Spice. 6 Years established, 2 trademarks proprietary blend. 390 K in Sales
Business Description
Established Shopify -2 Trademarks $390 k sales BBQ Rub & Spices 120k Followers On Amazon.com with over 1,000 orders and Walmart.com
Key Highlights
KettleFreaks.com is a BBQ-focused DTC e-commerce brand that operated from 2018–2023 and relaunching on July 1 2025 and built a loyal following. The sale includes a fully built Shopify store, Amazon Seller Central account, Walmart Seller Center merchant account, and social media presence (114K+ Facebook followers, 5K+ Instagram followers). Also included are 7,528+ customer email subscribers and two registered trademarks: Kettle Freaks and 12 Gauge Barbecue.
Operations
While the Shopify store was the main revenue driver, Kettle Freaks also expanded into Amazon and Walmart marketplaces to diversify traffic and sales. The business utilized both direct fulfillment and print-on-demand (via platforms like Printify), offering BBQ-themed merchandise and unique spice rubs. The store ceased operations on Shopify in 2023, but the brand's digital assets and customer base remain highly valuable for relaunch or brand expansion.
Customers
Kettle Freaks attracted a niche, highly engaged audience of BBQ and grilling enthusiasts. With over 5,000 email subscribers and a combined social following of nearly 120,000, the brand has a strong foundation for retargeting and community building. The brand's positioning resonated with outdoor cooking fans and backyard pitmasters looking for bold, themed products.
Technology
The business ran on Shopify, integrated with print-on-demand services for apparel and accessories. It also leveraged Amazon Seller Central and Walmart's Seller Center for third-party sales. Marketing efforts were supported via Meta Ads, Klaviyo email flows, and organic social engagement on Facebook and Instagram.
Assets Included
Shopify store with order history
Amazon + Walmart seller accounts
5,000+ customer emails
Facebook page (114K followers)
Instagram account (5K+ followers)
Trademarks for “Kettle Freaks” and “12 Gauge Barbecue”
Logo, product designs, and marketing materials
Financials
Operations paused in 2023 but is relaunching for the new owner,will gett it running for the new owner. but the brand generated consistent revenue during its peak years and has the infrastructure and digital footprint for a quick restart or integration into an existing portfolio.
Original Rubs: Yes, the rubs are original to the site — they’re not third-party or dropshipped products; they were developed and branded specifically under this business. The recipe has its own specific formula independent of anything else out there. Our original recipe in the beginnings of the business was sent to our supplier's lab for analysis where they were able to quantify the exact ingredient volume needed to create a specific blend that could be used for mass production for our needs. Because of this, we have also received nutrition facts and additional recipe specific criteria needed to substantiate our claims, and back the delicious recipe. We didn't get 110,000k+ followers on Facebook by private labeling garbage spices from China that don't meet FDA standards because keeping true to the quality of the product is pivotal to the loyal engaging audience (which includes over 110k Facebook followers, nearly 10k email subscribers, and tons of user generated content from customers/influencers.
Recipe Inclusion: The rub recipes can be included with the sale, but they are considered confidential intellectual property. We would require a formal agreement (such as an NDA) before fully transferring or disclosing the recipes to ensure protection on both sides. To be fair, we wouldn't provide this until the sale is complete. It's safeguarded better than the Krabby Patty recipe that Mr. Crabs has to defend from Plankton.
Viewing Previous Versions: To view prior versions of the site (before its current layout), you can use tools like Wayback Machine which archives snapshots of many websites over time. If you want, I can also provide you with older screenshots or design files, depending on what you’re specifically looking for. I have tons of image assets and could provide the insight & detail you're looking for if Wayback Machine doesn't do the trick.
✅ Shopify store is fully operational and transferable.
✅ Email list: +7,000 engaged subscribers.
✅ Amazon and Walmart stores are active, with all account access included in the sale.
✅ Social media: 119K+ followers across platforms, ready for immediate engagement.
✅ Trademarks: Two registered marks, included in the sale, with documentation available.
✔ Supplier lists, digital assets (including packaging files, product images, and Shopify backend), and social accounts are all available to transfer.
✔ This is a turnkey opportunity — not something you’d need to rebuild from scratch.
If you have any last-minute questions or want to discuss direct offers before the auction closes, feel free to message me here. Looking forward to seeing where this goes!
You can see we used a warehouse and when we used our influencer we would get thousands of dollars of sales. Any questions just let us know. This is a great opportunity to take advantage of our hard work we put in well over $100,000 in this store and products. You will given unlimited support for 60 days a 40% profit margin. Buy it now is a very reasonable amount considering the amount of work and cost for us to get this product on Amazon, Walmart and $380k in sales which would be $80,000 profit.. Offers will be considered for the right person.
Things to be transferred
1) Shopify Account with Domain name KettleFreaks.com
2) Amazon Account with over 500 reviews
3) Facebook page with 115,000 followers
4) Instagram with 5, 000 followers
5) 2 Trademarks
6) Secret Recipe
7) Walmart account
These transfer will take place immediately, after the sale, The order process will also be shared as there is 2 locations, New Jersey and Alabama Your investment to get order moving with be around $3,000 to make sure you are ready for the orders once announced.
Now the site is just getting orders due to the previous owner put the store in non order status due to a family emergency. Site is now getting sales, new labels, crazy loyal following.We also plan on adding a new coffee and honey blend. The potential is limitless. As sales escalate back to pervious sales that price will go up substantially.
Key Highlights
KettleFreaks.com is a BBQ-focused DTC e-commerce brand that operated from 2018–2023 and relaunching on July 1 2025 and built a loyal following. The sale includes a fully built Shopify store, Amazon Seller Central account, Walmart Seller Center merchant account, and social media presence (114K+ Facebook followers, 5K+ Instagram followers). Also included are 7,528+ customer email subscribers and two registered trademarks: Kettle Freaks and 12 Gauge Barbecue.
Operations
While the Shopify store was the main revenue driver, Kettle Freaks also expanded into Amazon and Walmart marketplaces to diversify traffic and sales. The business utilized both direct fulfillment and print-on-demand (via platforms like Printify), offering BBQ-themed merchandise and unique spice rubs. The store ceased operations on Shopify in 2023, but the brand's digital assets and customer base remain highly valuable for relaunch or brand expansion.
Customers
Kettle Freaks attracted a niche, highly engaged audience of BBQ and grilling enthusiasts. With over 5,000 email subscribers and a combined social following of nearly 120,000, the brand has a strong foundation for retargeting and community building. The brand's positioning resonated with outdoor cooking fans and backyard pitmasters looking for bold, themed products.
Technology
The business ran on Shopify, integrated with print-on-demand services for apparel and accessories. It also leveraged Amazon Seller Central and Walmart's Seller Center for third-party sales. Marketing efforts were supported via Meta Ads, Klaviyo email flows, and organic social engagement on Facebook and Instagram.
Assets Included
Shopify store with order history
Amazon + Walmart seller accounts
5,000+ customer emails
Facebook page (114K followers)
Instagram account (5K+ followers)
Trademarks for “Kettle Freaks” and “12 Gauge Barbecue”
Logo, product designs, and marketing materials
Financials
Operations paused in 2023 but is relaunching for the new owner,will gett it running for the new owner. but the brand generated consistent revenue during its peak years and has the infrastructure and digital footprint for a quick restart or integration into an existing portfolio.
Original Rubs: Yes, the rubs are original to the site — they’re not third-party or dropshipped products; they were developed and branded specifically under this business. The recipe has its own specific formula independent of anything else out there. Our original recipe in the beginnings of the business was sent to our supplier's lab for analysis where they were able to quantify the exact ingredient volume needed to create a specific blend that could be used for mass production for our needs. Because of this, we have also received nutrition facts and additional recipe specific criteria needed to substantiate our claims, and back the delicious recipe. We didn't get 110,000k+ followers on Facebook by private labeling garbage spices from China that don't meet FDA standards because keeping true to the quality of the product is pivotal to the loyal engaging audience (which includes over 110k Facebook followers, nearly 10k email subscribers, and tons of user generated content from customers/influencers.
Recipe Inclusion: The rub recipes can be included with the sale, but they are considered confidential intellectual property. We would require a formal agreement (such as an NDA) before fully transferring or disclosing the recipes to ensure protection on both sides. To be fair, we wouldn't provide this until the sale is complete. It's safeguarded better than the Krabby Patty recipe that Mr. Crabs has to defend from Plankton.
Viewing Previous Versions: To view prior versions of the site (before its current layout), you can use tools like Wayback Machine which archives snapshots of many websites over time. If you want, I can also provide you with older screenshots or design files, depending on what you’re specifically looking for. I have tons of image assets and could provide the insight & detail you're looking for if Wayback Machine doesn't do the trick.
✅ Shopify store is fully operational and transferable.
✅ Email list: +7,000 engaged subscribers.
✅ Amazon and Walmart stores are active, with all account access included in the sale.
✅ Social media: 119K+ followers across platforms, ready for immediate engagement.
✅ Trademarks: Two registered marks, included in the sale, with documentation available.
✔ Supplier lists, digital assets (including packaging files, product images, and Shopify backend), and social accounts are all available to transfer.
✔ This is a turnkey opportunity — not something you’d need to rebuild from scratch.
If you have any last-minute questions or want to discuss direct offers before the auction closes, feel free to message me here. Looking forward to seeing where this goes!
You can see we used a warehouse and when we used our influencer we would get thousands of dollars of sales. Any questions just let us know. This is a great opportunity to take advantage of our hard work we put in well over $100,000 in this store and products. You will given unlimited support for 60 days a 40% profit margin. Buy it now is a very reasonable amount considering the amount of work and cost for us to get this product on Amazon, Walmart and $380k in sales which would be $80,000 profit.. Offers will be considered for the right person.
Things to be transferred
1) Shopify Account with Domain name KettleFreaks.com
2) Amazon Account with over 500 reviews
3) Facebook page with 115,000 followers
4) Instagram with 5, 000 followers
5) 2 Trademarks
6) Secret Recipe
7) Walmart account
These transfer will take place immediately, after the sale, The order process will also be shared as there is 2 locations, New Jersey and Alabama Your investment to get order moving with be around $3,000 to make sure you are ready for the orders once announced.
Now the site is just getting orders due to the previous owner put the store in non order status due to a family emergency. Site is now getting sales, new labels, crazy loyal following.We also plan on adding a new coffee and honey blend. The potential is limitless. As sales escalate back to pervious sales that price will go up substantially.
Business Photos (1 images)
Listing Information
- Listed by:
- Business Owner
- Last updated:
- Photos:
- 1 image
- Listing ID:
- 19